The Role of Data Analytics in Digital Marketing: From Customer Segmentation to Campaign Optimization. International Journal of Data Science and Analytics (INN-DS&A), [S. l.], v. 1, n. 1, 2020. Disponível em: https://internationaljournals.glawards.org/index.php/INNDSA/article/view/67.. Acesso em: 12 mar. 2026.